“We Were Not Known, Our Size And Our Structure Did Not Allow Us To Compete With The Prices Of The Large Bottlers And Moreover The Production Experience Did Not Find Continuity In The Commercial Field. We Have Thus Chosen The Path Of Quality, The Only One That Is Stimulating And Viable For Us, An Absolute Quality , Sought After Without Any Kind Of Compromise ".
Frantoio Franci was born in the 1950s on the hill of Montenero d'Orcia, a small village that dominates the landscape of the Val d'Orcia from the slopes of the Amiata, when the brothers Franco and Fernando Franci bought a historic olive grove called Villa Magra and restored an ancient barn to make an oil mill.
The year 1995 represents an important milestone in the history of the company, in fact the collaboration between Fernando and his son Giorgio begins who, to the father's experience, adds a new charge of enthusiasm and resourcefulness. Making one's extra virgin olive oils known away from the place of production becomes the main objective, but it immediately becomes clear that direct sales alone, practiced until then, could not allow this result or guarantee the desired future for the mill. From a first analysis, a difficult situation emerged: