Latini

Awards

LATINI taste local

Extra virgin olive oil

Latini is a brand defined with entire identity, using its historical story, through the design on the bottle. Evoking this story by designing a label resembling a chequered shirt, „dressing up“ the bottle of olive oil seems as a sort of portrait of our grandpa. Text on a card tucked into the label's „shirt pocket“ tells the story of Latini family behind the product.

About us

Get to know the best that Istria has to offer, taste and learn about Istrian extra virgin olive oil. Visit our family farm and taste a golden drop of extra virgin olive oil along with other local products such as prosciutto, cheese, olives and wine. Through the unique design of the bottle that looks like a checkered shirt, and makes a kind of portrait of our great-grandfather, a family story was told that attracted world design awards, and the quality of olive oil confirmed by numerous diplomas and positioning of our oil in FLOS OLEI, a guide to the best extra virgin olive oils in the world.

A century old story of a man who with his work and effort cared for his family on a daily basis, and once for a *žurnada (daily wage) he received a plaid shirt which made him recognizable among the locals, and he was very quickly called Latinovi. The symbol of a plaid shirt has left its impression even today, and through our ancestor who often wore a plaid shirt, according to an old Istrian custom, our family received its “name through names”. We, the Latinovs, in our birth place a few generations later, have continued with the family heritage and the story by nurturing the century old tradition of our ancestors; the story of the plaid shirt whose symbol is used through all of our products, with the desire for creating a recognizable quality and preserving the family identity and tradition.

*žurnada - daily wage

About LATINI taste local

Our property offers a true experience of village life, peace and tradition to its guests, sowe made a tasting room – place where guests can come and taste Latini olive oil with the rest of our products as cheese, prosciutto, wine… ​ Our designers, studio Studio Tumpić/ Prenc has won a prestigious international Red Dot: Best of the Best design award for our olive oil bottle design. Studio Tumpić/ Prenc, designers from Rovinj, took out the award in the ”packaging design” category at the Red Dot: Best of the Best awards, known as the design Oscars, for its design of a bottle of Istrian olive oil brand Latini. They wanted to evoke Istria’s dynamic past and the difficulties of the interior of the peninsula, where people often went to work with Italian landowners closer to the coast. At the end of the 19th century, Tone, the ancestor of the owner of the Latini brand of premium olive oil, occasionally worked as a farmer with the Istrian Italians, who were then called Latini. Once he received a plaid shirt as a daily allowance, then a rarity, so the locals called him ‘Latini’. That remained as the family nickname until today and was chosen as the name of the brand. It is because of this story that they dressed a bottle of olive oil in a checkered pattern with a pocket containing a piece of paper with the centuries-old family story. In a way, the design made the bottle a portrait of his beloved ancestor.

www.latini.hr